New research published in Psychological Science has shown that written job pitches pale in comparison to the spoken word.
When scientists at the University of Chicago asked people, some of them professional recruiters, to evaluate student job pitches, they responded better to videos and voice recordings than to the exact same speeches written down. Using identical words, when evaluators are able to hear a person’s voice (importantly, both with or without a visual video recording) they rate that person as more intelligent, thoughtful and competent.
Speaking to The New York Times, Professor Nicholas Epley, one of the co-authors of the study, explained these results by saying that spoken words “show that we are alive inside - thoughtful, active….The closest you ever get to the mind of another person is through their mouth.”
So what does this mean for your job hunt? Well, it means that networking is EVEN more important than we’re always telling you it is. And that although online professional social networks can be a great way to identify useful contacts, they’re no substitute for actually meeting someone, or at least chatting to them on the phone. And you know when you’re invited to call for more information while applying for a job? Well maybe you should do that. Put together some intelligent questions to which you’d actually like answers, and use it as an opportunity to introduce yourself and what you have to offer – it could mean that they’ll pay more attention to your written application when it comes in.